#147 Lawyer's Resume

http://dennyhatch.blogspot.com/2022/03/147-lawyers-resume.html

#147 Blog Post  - Wednesday, 2 March 2022

Posted by Denny Hatch 

 

A Marketer Parses a Losing
Lawyer's Mediocre Résumé

Alina Habba, J.D.

Lehigh University, Widener University School of Law
Managing Partner, Habba Madaio & Associates LLP
Bedminster, NJ 07921 - Population 8,067

• It’s dark. It’s cold. It’s unreadable.

• She is not welcoming. Her scowl presages a fight.

• "Don't mess with me," she seems to be saying.

• In court appearances she's famous for pissing off judges.

• In that sense, her resume is honest. 

• “Never set your copy in white type on a black background and never set it over a gray or colored tint. The old school of art directors believed these devices forced people to read the copy; we now know that they make reading physically impossible. —David Ogilvy

• “Avoid gray walls of type.” —David Ogilvy

• “Neatness rejects involvement.” —Lew Smith

• “After two or three inches of copy, insert your first mini-headline [crosshead], and thereafter pepper them throughout. They keep the reader marching forward—David Ogilvy

• Short words! Short sentences! Short Paragraphs!"        —Andrew J. Byrne

• Taped to every desk lamp Scott Huch inherited for 30 years was this clipping from the Virginian-Pilot:

 

Clipping Above in Readable Text 

“Tests have shown that a sentence of eight words is very easy to read; of 11 words, easy; of 14 words, fairly easy; of 17 words, standard; of 21 words, fairly difficult; of 25 words, difficult; of 29 or more words, very difficult; so, this sentence with 54 words, counting numbers, is ranked impossible.”

 

• Analysis of the readability of Alina Habba’s résumé:
   —Total number of words                          480
   —Total number of paragraphs                      5
   —Total number of sentences                        9
   —Average number of words per sentence    40
            Ergo: Readability impossible.

 

• Since the document is unreadable. The only way to read it is to: 

  — Go to Alina Habba's website.

—  Paste the text into Word.

—  Change the gray type to black.

 

The Axios Alert That Triggered This Blog Post

 

Scoop: Trump's Friends Worry Legal

Pick for N.Y. Case Lacks Experience

Close associates and advisers to Donald Trump tell Axios they're concerned by his decision to use a relative inexperienced New Jersey attorney, Alina Habba, in his high-stakes legal fight against New York Attorney General Letitia James.

 

Why It Matters: A former president typically has access to the country's most prestigious experts, including lawyers. Trump has turned to the former general counsel for a parking garage company, who works from a small law office near his Bedminster, N.J. country club.

 

What They're Saying:"He has some lawyers that are very sophisticated with years of experience litigating, and he has now fallen prey to inexperienced lawyers who are just telling him what he wants to hear," said one source close to the former president.

—Jonathan Swan, Axios 01/21/22

Trump: Lawsuit Libertine

Trump and his businesses have been involved in at least 3,500 legal actions in state and federal courts over the last 30 years, a Wednesday USA Today report found.

 In more than half of the lawsuits — about 1,900 — Trump or his companies are the plaintiff, while in about 1,450 cases they are the defendant. The rest are bankruptcy or other cases. 

— Jesse Byrnes, THE HILL , 06/01/16

 

The Trump Organization's public brawls with the legal profession are legendary. A small sampling of headlines:

 

• Trump's Long History of Getting Sued by His Own Lawyers...

— Max J. Rosenthal, MOTHER JONES 08/18/20 

 

• Trump Can Sue Regularly Because "He Didn't Pay Most of His Lawyers..."

—Jason Lemon, Newsweek, 09/23/19 

 

• Trump Stiffs Rudy for All His Amazing Legal Services...

  — Liz Dye, ABOVE THE LAW, 01/14/21

 

• Top Conservative Lawyers Steer Clear of Trump's Latest Legal Fight...

  — Katelyn Polantz, CNN.com 10/13/21

Alina Habba’s résumé is as inept as
her court appearances for the Trumps: 

• A law clerk repeatedly had to tell Trump’s lawyer to stop interrupting the judge while she ranted about political bias and right- wing conspiracy theories 
—Sonam Sheth, Yahoo News, 02/08/22 

 

• Judge Knocks Trump Lawyer for Claiming He’s a ‘Protected Class”  —Jason Lemon, Newsweek, 02/17/22

 

• After Star Turn in State Court Trump Lawyer Alina Habba Lobs Inanities at Federal Judge.
—Liz Dye, ABOVE THE LAW 02/18/22

 

• Trump and Two of His Adult Children Must Testify in New York. —Dan Mangan, CNBC, 02//17/22 

Takeaway to Consider 

• If a designer submits a thing like this, fire the designer.

###

Word count: 721

 

 

The Most Fun You Can Have

In the English Language

Bawdy Jokes & Patter Songs

 

 

 

At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.

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