Issue #4 - Wednesday, May 2, 2018
Lower Back Pain? Great Product! Great Marketing!
Posted by Denny Hatch
I’m 82. Amazingly lucky in terms of good health.
I’m 82. Amazingly lucky in terms of good health.
The one recurring problem: lower back pain. When walking or standing anywhere—street, museum, supermarket—my back hurts and I need to sit for 20 seconds. I continually searched for places to rest—bench, fire hydrant, bumper of a parked truck, low wall, sofa arm, etc. Sit for 20 seconds; okay for the next four minutes.
Enter a Design Masterpiece!
Our friend Kathleen—high-powered, brilliant, estate lawyer here in Philly—saw me waiting for my wife. I was sitting on the rim of a giant planter on the sidewalk outside her house.
A week later Kathleen rang our bell and presented me with a sturdy, lightweight walking stick with a handle that turns into a seat. It creates, in effect, a 3-legged stool anywhere!
A week later Kathleen rang our bell and presented me with a sturdy, lightweight walking stick with a handle that turns into a seat. It creates, in effect, a 3-legged stool anywhere!
The Stick Chair changed my life.
Additional benefits:
• When used as a walking stick, pressure on my back is relieved and I can go for 20 minutes or more pain-free.
• The hard rubber tip (firm on smooth surfaces) can be removed and the Stick Chair works fine on turf.
Tip Problem
The rubber tip self-destructed in a week. The denouement occurred on the marble floor of a museum when the steel turf spike punched through the rubber tip and damn near sent me sprawling.
I called the company. Owner/designer Malcolm Bull answered the phone.
He was deeply distressed by his tip failure. However, after many weeks of testing various tips unsuccessfully, Bull said he had designed a powerful proprietary new version. I ordered four. They arrived and are sturdy and long lasting.
Stick Chair's Textbook Brilliant Website
I urge every online marketer—whatever your product or service—to visit www.thestickchair.com and savor what can only be called digital marketing perfection.
The website follows the dictum of legendary copywriter Claude Hopkins: “The offer should be so attractive only a lunatic would say no.”
The product is shown and described in readable text plus myriad sales and instructional videos, testimonials and an earnest pitch from Malcolm Bull himself. Plus a 30-day satisfaction guarantee.
One aspect of the Stick Chair: When using it, I am continually stopped on the street and at gatherings by people wanting to know about it. I am a walking, talking testimonial for this marvelous gadget.
You may know people (and marketers) whose lives could be changed by Malcolm Bull!
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Word Count: 400
Note to Readers: May I send you an alert when each new blog is being published? If so, kindly give me the okay by sending your First Name, Last Name and e-mail to dennyhatch@yahoo.com. I guarantee your personal information will not be shared with anyone at any time for any reason. I look forward to being in touch! Cheers!
Invitation to Marketers and Direct Marketers: Guest blog posts are welcome. If you have a marketing story to tell, case history, concept to propose or a memoir, give a shout. I’ll get right back to you. (Kindly stay within the limit of 500 words.) I am: dennyhatch@yahoo.com.
215-644-9526 (rings on my desk).
You Are Invited to Join the Discussion!
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